Highly competitive...

This is a forwarded e-mail i got from a friend which shows just how far India’s airlines are willing to go in the battle for passengers.

The email includes a photo of a Jet Airways advertising hoarding bearing the tagline “We’ve changed” in a bid to woo travelers aboard.

In an apparent game of one-upmanship, rivals Kingfisher erected a similar hoarding above the Jet Airways advert claiming “We made them change”.

Not to be outdone, both adverts are trumped with an announcement by carrier Go Air which claims: “We’ve not changed – we’re still the smartest way to fly.”